Archive for the ‘Investor/Marketer Series Buying Establsihed Websites’ Category

How To Run An Internet Marketing Blog

Sunday, February 24th, 2008

Chris Stigson speaking. I’m an internet marketing blogger who spends a lot of time testing new stuff in the bloggin era. I’ve kind of cracked the code for running a profitable blog and want to do a test as well as share some knowledge with this article. Benefit by reading more.

You’ve probably heard that blogs are profitable means of making money online, and you are right, they are. It’s just that you need to do a few things differently in order to get the most out of your blog and internet marketing strategies for promoting it and to finally increase top search engine rankings.

If you want a traffic pulling blog you need more than just search engine rankings. See, there are tons of free traffic that can come from RSS syndication, bookmarking, social bookmarking and more. It’s SO, SO easy when you DO it. If you use tools like RSS submit your site can spread like wildfire across the net, and fast. You also want to “deep link” your blog posts. This means having more “page rank” and incoming links being passed to multiple PAGES on your SITE.

Now as for tips on running an internet marketing blog that relates soley towards internet marketing or affiliate marketing, eBay marketing or traffic, you need to choose a specific topic and “niche it”. This means find a topic within the general category “internet marketing”.

It’s important to “niche within the internet marketing niche” if you want to dominate search engines. It’s that simple to generate income, once it’s set up. Don’t make the mistake of targeting “make money”, “make easy money” or “make money online” first time around or you’ll be quite disappointed =). Instead use keyword research tools and gain massive leverage over your competition who is guessing what we search for.

Let’s say we are in the sub-niche “traffic generation”. After doing keyword research and finding your competition using “link:http://www.yourcompetition.com” in Yahoo for the top 10-20 results or using a research tool you’ll need to record all the data and find a sub-niche-long-tail-keyword. Let’s say it’s “increase search engine traffic”, which is a very legit word that I’ve researched before.

Now when you have a topic and a keyword it’s time to create a domain name that has similar or an exact name of the keyword. So “www.increase-search-engine-traffic.com” would be ideal for “increase search engine traffic”. You can go as far as doing “www.increasesearchenginetraffic.com”, but I like the dashes. For search engine rankings, I personally haven’t seen it matter.

Now you write relevant content about “increase search engine traffic” in your blog. Simple? Yes, but you also need about 10-20 keywords more to start writing articles just like this one. When you have done that, post them on various article directories online and see traffic, rankings and profits pouring in!

Article Source: http://www.articlegoldmine.com

Sweet, make sure you check Chris Stigsons’ excellent free Internet Marketing Blog, featuring various Internet Marketing Tips and tricks. He’s a well known wiz-kid who has produced over 6 internet marketing products.



What Type of Establsihed Web Business should I Buy ?

Wednesday, January 9th, 2008

Ok so you have visited some of the auction sites and learned a bit of terminology that other marketers are using when talking about websites and bidding on websites. Things like Monthly unique visitors, and referrer URL’s and monthly net profit , PPC campaigns and Organic traffic. And yes your head is starting to spin , but don’t worry over time you
will start to understand the lingo and all these things will start to make sense when you start the process of looking for your first established website business , or I like to call them , my babies ;-) .

So one of the first things you want to consider about buying any established website business is the niche it is in , obviously it will help if the products or information or service you are offering people isn’t completely foreign to you , so if you know nothing about sports and don’t have any interest in it , then you probably shouldn’t take over a thriving sports blog that will require you to get involved and write posts on a daily basis.

So the point is stick with sites that you can manage effectively and enjoy at the same time. Doesn’t mean you can’t learn something new as long as you find it interesting , but don’t knowingly buy a site in a
niche you have no interest in , or learning about.

That being said the next obvious criteria , is the site making some money , hence the reason for the being in the Established Website category, sometimes Established can mean that the site has been around a while and has traffic , and thats ok , but if you wan to get to making money quickly , it’s better if the site is already monetized in some way, so that you know you will have some income coming in once you make your purchase.

The other reason is that you will know if the type of traffic the site is getting can be monetized.

Not all traffic is created equal, I have seen sites with a lot of traffic , but the traffic is very difficult to monetize , so that is very important and we will get into that further in some of the next posts in this series.



First Step as an Investor Marketer

Wednesday, January 9th, 2008

Ok so you want to be an Internet Marketer , but you don’t want to start
from scratch. Well first off you are going to need some money to invest
this is just like any other business , you have to spend money to make
money , and its no different with Internet Marketing.

The First thing you will want to do is learn about the industry , learn
the terminology and get a feel for the community you will be involved in
as an internet marketer, A good place to start is on some of the more popular
forums for buying and selling Established Websites.

You can browse through the auctions for Established Websites read the comments
posted by other investor marketers as they go through the process of determining
the value and quality of a given site auction.

It’s much like Real Estate investing in a way , you are looking for sites with good
traffic , established revenue streams , and quality products or services
to offer it’s users.

To name a couple of sites for this type of community there is Site Point
and Digital Point , both of these sites have been around for a while
and you will find many established Websites for sale.

So check them out and start watching and reading what other investor marketers are doing

Next we will get into what Niche you might want to be in and what constitutes a good
investment.



Buying Established Websites with Income

Tuesday, January 8th, 2008

The section on Tips for Buying Established websites is for Investor Marketers
Who want the to Jump start the process of making money on the Internet.

In other words instead of building sites from scratch or using Templates or Turnkey sites
Established website with revenue can be a good way to get involved in a Web business
quickly. Of course you will have to have some money to invest and you will want to
learn some of the basics of how to operate a website before you make you make
a major investment. So it will probably be a good idea to start with a site
with a price tag of around $1000 -$2000 , to get your feet wet, and then depending on
your budget you can move up from there.

I wanted to create this section to share with you some of the experiences we have had
over the years to help steer you in the right direction when going through this process.

From Determining what you will pay for a given site to going through the Escrow and due
diligence process, like verifying traffic , income ect..

So check back each week for another addition to this process , we will start from the beginning
and work our way through the entire process.